Discover them:
Discover them:
I have a journey off the beaten track. Self-taught who is interested in everything, from horticulture to IT to events, I am a jack of all trades passionate about travel, human sciences, history, photography... My background is atypical, multidisciplinary (and undisciplined!). I created my first business at the age of 20 and worked in a wide variety of fields before becoming interested in responsible consumption, natural products and more particularly cosmetics.
Johan: My attention was drawn to the composition of the products used daily for cooking and hygiene. I started looking for responsible brands for my personal use, but I quickly realized the complexity of finding the products I liked.
I have long been torn between pleasure and reasonableness, stressed by the guilt caused by my way of consuming and by the sometimes totally illogical behavior of consumers. I am a normal person, with lifestyle habits that are sometimes not perfect or full of contradictions, but the desire to become more and more responsible and aware of my consumption. I don't want to feel guilty if I buy this or that product, and above all, I want to keep the fun!
Johan: As I love aesthetics and have always been attracted to the world of beauty, I became interested in the labels of hygiene and beauty products. I quickly fell for it when I discovered the compositions and I began to establish a blacklist for my personal use... I feel truly fed up with remaining spectators of the slow destruction of our planet. Tired of plastic, of being fooled, of polluting, of buying fakes! So I wanted to share my discoveries and experiences and get involved in my own way.
We are not intended to save humanity alone, but we are attentive on the subject. In addition, I need to have a professional activity that is meaningful, that brings me pleasure and is not a race for profitability that makes me do anything. I am vigilant about working conditions and not ready to do anything to earn a living.