What if it was time to replace grandma's tips with mom's tips?

Generation after generation, women pass on their advice on how to live in peace with their bodies and their femininity. Many of these famous "grandmother's recipes" popularized by empirical use in families are still relevant today. Others, on the contrary, are somewhat outdated and far removed from the new demands of the younger generations.

It is so that this oral transmission continues again and again that we have decided to offer you these "girls' tips and tricks" brought up to date. With a different point of view, less reserved and more modern, without taboos and without secrets. To inspire a new impetus to mother-daughter complicity and to this sisterhood by which everything begins for today's young girls.

“Cover this breast that I cannot see…” Or rather, no: look at your chest with the eyes of love. Because our breasts, if we sometimes find them imperfect, too this or too that, deserve much more attention than we give them today.

Very fragile, their maintenance hangs by a thread, a pregnancy, a decade or a burst of hormones. They change with us, in spite of us – nothing more normal in a woman's life. Even if many of us fantasize about a firm and proudly erect curve!

Breast care should ideally begin at puberty. It involves simple but daily actions to maintain its roundness and softness. It is a moment just for yourself, in front of yourself, and an opportunity to become familiar with the touch of your breasts to better understand the changes.

Scalp care is the new hair care.

Because having beautiful and strong hair starts at the roots, skincare codes now extend to our scalp. Masks, scrubs, serums: nothing is too good for this scalp whose well-being we too often neglect.

Here are 3 surprising ways to breathe new life into your roots and start over with a healthy hair. Apply these new “reset” reflexes at least twice a month to make a difference.

 Textured hair (wavy, curly, frizzy, kinky) is often more demanding than straight hair. It needs extra gentleness when washing, richer care and – what we forget far too often – a well-balanced routine between hydration and proteins. That’s the key!

Need a little help finding your way around the “clean” section? Here’s a 5-step routine to enjoy more toned, softer and more radiant springs.

We all agree that summer is the season of shine. The rising mercury corresponds to a mechanical increase in our sebaceous secretions. We need sebum to keep our skin properly hydrated. But when present in too great a quantity, it gives our skin a shiny effect that blurs the complexion and makes makeup slide.

All skin types are affected by this excess summer sebum. However, it is naturally combination to oily skin that suffers the most, with uncontrollable (or almost!) shine from the crack of dawn.

In short, if you tend to wake up with a face that shines more than usual lately, it's because your skin has already switched to summer time! Here are our tips to best accompany it during the hot season, both in terms of skincare and makeup.

The sunny season is back… and with it, the sun season! Summer or not, more and more of us are opting for daily application.

It is one of the most effective preventive measures to protect the integrity of our skin throughout the year.

Today, in Europe, it is estimated that 80% of the signs of aging are directly attributable to UV rays.

They are also involved in 70 to 90% of cases of melanoma. So sun protection: yes, it comes naturally, but not just any type of protection.

We thought of you, who feels lost in the sunscreen aisle. Here's what you need to help you choose your best anti-UV ally. 😊

Becoming a mother is, in a way, a wonderful upheaval: in our heads, in our bodies and also in our bathroom. We have just faced a 9-month ordeal: it is normal that we need a little time and tenderness to reclaim our body and regenerate our mind. Today's objective: guide you in your postpartum self-love journey.

Be careful if you breastfeed: the choice of your products must be carefully considered, because certain components can pass into breast milk. The treatments and supplements that we offer below are not contraindicated for breastfeeding women. As a precautionary measure, we still encourage you to contact your doctor to ask for advice.

You are not/younger mother, but you know one? This little list will give you great gift ideas for a baby shower!

Over the years, you will see your children's skin change. We can consider that it goes through 3 stages.

From 0 to 3 years old, babies' skin is very fragile and absorbs everything; from approximately 3 to 10 years old, children's skin is better protected, but may still show signs of sensitivity; finally, during adolescence, it secretes a large quantity of sebum and develops imperfections.

All these variations of biological origin require adopting adequate natural care. We guide you on this journey by helping you acquire essential reflexes and choose the right products.

 Remember to apply the precautionary principle. If in doubt about an ingredient or product, contact a healthcare professional. All our advice will never replace medical advice. 👩‍⚕️

Sometimes we tend to do too much for our skin. And she knows how to show us when she reaches saturation. If you have recently suffered from increased skin sensitivity, a suffocated and congested complexion or even redness: it may be because you are in the midst of cosmetic overzeal. The solution: go back to the essentials by drastically reducing your routine to 3 fundamental steps. Because yes, in reality, our skin doesn't need much to stay beautiful and feel good. Trust her and support her without suffocating her by adopting “skinmalism”: a short ritual and simple products that do what we ask of them – and that’s already enough!

The arrival of spring marks the return of the sun and the return of brown spots. Hyperpigmentation is often our #1 concern as we enter middle age. The phenomenon is largely amplified by exposure to UV rays. At a time when light is making its big comeback in the sky, it is high time to also invite it onto our faces. Goal for radiant skin and even complexion: here is our step-by-step ritual to remove spots and dark areas from our face.

Less effort, more shine. This is undoubtedly the best way to summarize the new “soft beauty” makeup trend, which arrives at just the right time to accompany our spring glow-up. The principle stated loud and clear: display a fresh complexion based on a routine that gives pride of place to skincare and focuses on discreet makeup. In short, natural, authentic: everything we love. Here's how to make this new wind of freedom yours that is already blowing through the VIP bathroom.

Collagen is nothing more and nothing less than the most abundant protein in our body. It fulfills many functions, including ensuring the mechanical resistance of our skin.

Over time, we unfortunately produce less and less – which explains a good part of the wrinkles that gradually appear on our faces from the age of 30.

If nothing can hinder physiological aging, it remains possible to integrate sources of collagen into your daily life. This starts with your diet and eventually, as a bonus, through food supplements and skin care that will help you adopt a 360-degree anti-aging ritual.

The cold season is back, and with it all those little inconveniences that threaten to spoil our pleasure. To keep only the best of this new winter, we arm ourselves with small rituals that are natural, pleasant and accessible to all. Here are our tips for starting the period on the right foot.

The end of year celebrations are a delicious excuse to get together. So, between Christmas preparations, meals and gifts, we take advantage of a little moment of respite to press pause. We savor the magical atmosphere of this period, we listen to each other and marvel at our own pleasure. Here are 3 wellness days to fit into your schedule to celebrate your body and mind.

They have become a reference in anti-aging cosmetics! Even if we are sometimes unfaithful to them, it is always to them that we come back. And for good reason, these sure values ​​of better-aging no longer have anything to prove scientifically. If you thought (still?!) that “green” treatments were just little flowers and vegetable juices, here is a selection that will definitely change your mind.

Are you proud of that lovely tan that you patiently cultivated throughout the summer? Make it last! Of course, your tan is inevitably destined to disappear as the cells of your epidermis renew. That being said, there are (fortunately) some beauty tips to keep you looking good as fall approaches. The essential trio to apply with your eyes closed: exfoliate, hydrate, enhance. Here are our favorite “clean” treatments to have tanned skin, even at the start of the school year.

Need help concocting your ideal 100% “clean” hair routine? You are in the right place ! Adopting a green ritual also means eliminating the superfluous from your daily life.

Our advice: choose “less is more” to take care of your hair while respecting its nature. Organic and natural care products are naturally more concentrated in active ingredients than conventional products. You will therefore not need a pharaonic quantity to observe results on the beauty of your hair.

A washing routine, a deep treatment to be carried out more punctually, a styling product, even a little bonus for the most demanding... and that's it!

Did you know that the sun is the ^1st responsible for the premature aging of your skin? This is called photoaging. It thickens your skin and therefore causes deeper wrinkles than physiological aging. This phenomenon concerns absolutely all skin types and all skin tones. To limit the breakage, here are 5 good reflexes to include without delay in your daily life. P.S. Rest assured, none of them will prevent you from sporting a nice tanned complexion!

Summer is in sight! It's time to get ready to sport pretty tan naiad skin. The ultimate goal: to take advantage of the benefits of the sun on your complexion and your morale without jeopardizing the youthfulness of your skin. Here is a selection of products to use now to enjoy the season in optimal conditions. Spoiler: it goes from the outside… but also from the inside!

A good-looking make-up is a make-up with a natural look that enhances the colors of the complexion. A little rosy on the cheeks, a lipstick to match her complexion, a shade of sun faded on strategic areas... and tired faces seem to come back to life!  At 20, 30, 40, 50 or 60, everyone has their own must-have clean version to give the illusion of a radiantly fresh face.

Our eyes are a window open to the world and a door open to all make-up fantasies. Colour, shape, style: you can play with just about anything to rewrite your own definition of smoldering eyes. But what's even better is when our make-up is boosted with skincare active ingredients. Who has never dreamed of a mascara that beautifies their eyelashes day after day, without sacrificing either their health convictions or their ethical convictions? Precisely, several brands like Plume Science, RMS and Ilia have decided to change the rules of the game, for our greatest happiness.